Home Web Marketing • Download e-book for iPad: A Creator's Guide to Transmedia Storytelling: How to by Andrea Phillips

Download e-book for iPad: A Creator's Guide to Transmedia Storytelling: How to by Andrea Phillips

By Andrea Phillips

ISBN-10: 0071791523

ISBN-13: 9780071791526

The First How-To technique consultant to Transmedia Storytelling

“Phillips’s booklet is a robust device for somebody who desires to make a profession for him- or herself in the global of transmedia. via her tips, the reader is ready to comprehend the basics of transmedia and the ability it might probably have while used with a compelling and robust story."
—David Gale, govt vp, MTV move Media

“Transmedia storytelling is a daring and fascinating new enviornment for creativity and innovation. . . . Andrea Phillips offers a compelling, considerate, and transparent advisor to a subsequent new release of creators during this medium. She demystifies the method and proves that you simply, too, can push the envelope and be a part of the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute function movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving innovations at the back of multiplatform narrative. Andrea Phillips is one among a small handful of writers able to either working towards and obviously conveying the foundations of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and surprisingly notable international of transmedia storytelling.”
—C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A periods with the world’s top specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation—a progressive procedure for telling tales throughout a number of media systems and formats—and it’s quickly turning into the go-to technique for a large choice of companies. in case you paintings in advertising and marketing, wonderful, or ads, transmedia storytelling is a must have device for pulling humans into your world.

Why do you want A Creator’s advisor to Transmedia Storytelling?

If you need to allure, have interaction, and captivate your viewers, you would like this ebook. Written via an award-winning transmedia author and popular video games dressmaker, this e-book exhibits you ways to make use of an analogous advertising instruments utilized by heavy-hitters resembling HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.

You’ll find out how to:

  • Choose the proper structures to your story
  • come to a decision no matter if to DIY or outsource work
  • Find and hold a robust middle creation team
  • Make your viewers a personality on your story
  • Get the investment you need—and even make a profit
  • Forge your personal winning transmedia career

With those confirmed media-ready thoughts, you’ll find out how to generate must-read content material, must-see movies, and must-visit web pages that may in basic terms develop greater as audience reply, give a contribution, and unfold the notice. You’ll create significant buzz with constructions reminiscent of exchange truth video games and fictional personality sites—or even “old-fashioned” structures akin to e mail and contact calls. The extra you hook up with your viewers and the extra you get them excited by the storytelling approach, the extra winning you are going to be.

This isn’t the longer term. this can be now. this is often the way you inform your tale, contact your viewers, and take your online game to the following level—through transmedia storytelling.

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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips


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