About Us

We believe travel is more than just visiting places; it’s about creating meaningful connections and lasting memories. With years of experience and a passionate team across Asia, we design authentic travel experiences that celebrate culture, nature, and people.

Being part of Happy Trails! Asia means working with a team that truly values collaboration, creativity, and responsible travel. Every project we handle is an opportunity to help travelers experience Indonesia authentically while supporting the communities we work closely with. I am proud to contribute to a company that leads by example and puts people first.
Litha

Aim of our Company

At Happy Trails! Asia, we create meaningful and high-value travel experiences across Asia. Our small group tours, rarely more than 18 guests are designed to inspire fun, connection, and cultural understanding.

 

We’re committed to responsible tourism, ensuring our journeys have a positive impact on local communities and the environment.

 

Across our offices in Asia, we foster a supportive and respectful workplace where every team member is encouraged to grow and develop through continuous learning.

Vision & Mission

We are passionate travel experts dedicated to creating meaningful experiences across Asia. Through responsible tourism and authentic encounters, we aim to connect travelers with the true essence of every place they visit.

Mission Statement

To provide exceptional well organized Asia holidays which are fun and create awareness and a better understanding of the differences in culture, flora & fauna and every day modern life in the destinations traveled to.

Vision Statement

We aspire to provide experiences to travelers whilst maximizing the positive impacts of tourism on the communities we work with. Fitting within the goal of creating awareness of the importance of a responsible travel attitude the natural environment of the destinations we operate in.

History

Years of Journey

We create meaningful travel experiences by combining local expertise with a global vision, driven by passion, innovation, and excellence.

Founded in Cisarua, West Java

Happy Trails! Asia was founded in 2003 in Cisarua, West Java, with a vision to create authentic and meaningful travel experiences across Indonesia.

2003

Relocated operations to Bali and opened the first office in Sanur.

2005

Expanded operations and moved to the Six Points Building in Sanur.

2008

Opened our first international office in Kuala Lumpur, Malaysia.

2008

Established our Malaysia Borneo office in Miri, Sarawak.

2013

Opened our Yogyakarta office to strengthen operations in Java.

2014

Became the first Destination Management Company in Indonesia to receive the Travelife Certification, recognizing our commitment to sustainable tourism.

2016

Continued growth and relocated to a larger office on the Bypass in Sanur, Bali.

2017

Opened our Flores office in Labuan Bajo.

2019

Expanded further with the opening of our Sumatra office in Medan.

2019

Opened our Lombok office, strengthening our presence across the Indonesian archipelago.

2021

Opened our new headquarters in Jl Waribang, East Denpasar, Bali, marking another important milestone in the company's growth.

2026

Happy Trails! Asia operates from multiple offices across Indonesia and Malaysia, serving tour operators and travelers from around the world. With a multicultural team, deep local expertise, and a strong commitment to sustainability, we continue to create great memories while contributing positively to the destinations and communities we serve

Today

Meet Our Team

We create meaningful travel experiences by combining local expertise with a global vision, driven by passion, innovation, and excellence.